In this video we shift our focus from leading ourselves and our teams to leading the public en masse. We'll introduce the 4 critical steps of influence looking at the sequence people go through when first hearing about your products or projects through to taking a specific action you want them to take.

In this video we focus on the first step in our blueprint to recode your influence which is to get their attention.  In this step we look at developing the core skill of creating a compelling hook looking both at several examples of some great hooks and some not so great hooks.  Here we observe some key characteristics to emulate to create a hook that gets the public's attention.

In this video we look at how to do step two in our blueprint for influence which is about changing their minds.   We'll walk you through the 4 components you'll need to influence and change someone's beliefs in our compelling clear story format.  You'll learn how to use this tool to both improve your ability to be a change maker and to diagnose exactly how to improve any clear story.

In this video we will look at how to change someone's hearts which is the third step in our influence blueprint.  It's not enough to change someone's mind.  If you want to create action you must also change their hearts.  We'll introduce the 5 emotional powers you'll need to learn in order to master changing someone's heart to influence them to join your cause.

In this video we explore the first of the 5 emotional powers which is the power of the convener.  Here we'll explore how and why the convener is able to have so much influence and will encourage you to become the convener for your project.

In this video we look at the second emotional power of influence which is the power of status.  Here we'll explore several factors that inform your status and will look at 5 qualities to develop in your self to authentically increase your status.

In this video we explore the emotional power of social proof and celebrity to rally people to your cause.  Here we look at the tremendous impact social proof can have and some strategies to employ to use social proof as influence.

In this video we talk about the fourth emotional power of influence which is understanding.  We talk about 5 qualities to develop and  several practical strategies to use to enhance your understanding of the people you most want to influence.

COMING SOON: In this video we take a close look at the power of memes to shift our culture en masse and look at several ways we can use memes to boost the visibility and influence of our causes.  We'll look at some examples of common memes and end this video in an integration exercise that will have you working with the emotional power that is most salient for you to develop.

In this video we look at the fourth step of our blueprint on influence which is to get them to take action as it's the true purpose of all of your communication.  We'll be looking at how to develop a call to action that mobilizes action walking through 7 specific improvements you can make to influence action.

In this video talk with entrepreneur, activist and movement maker Marc Angelo Coppola.  In this lively interview he shares with us the 8 critical steps toward creating a movement and massive impact.  Enjoy as he also shares some of his work with the Valhalla movement and the Super Hero academy.

In this integration video we look at the blue print for influence, the 5 emotional powers of decision making and the 7 improvements to your call to action as the steps and capabilities to develop to recode your influence.  In this video we talk through 3 reflection questions to share with your community and the people in our recode forum.