Recode Activator Module 12
"It is our duty to concentrate all our influence to make popular that which is sound and good,
and unpopular that which is unsound." - Joseph Smith Jr
Recode Module 12 Videos
This week's trainings contain 10 videos on Recoding Your Influence - Mobilizing Global Teams, where you'll the specific strategies to communicate with a global audience. Start each module by watching the videos below and following along with our downloadable Recode Manual.
Each module contains exercises and reflection questions to help you integrate this material. These exercises will be explained in the videos and will appear in an editable Recode Workbook which you can use to fill in your responses.
Click the video thumbnails below to watch each video or download the audio versions below to listen on the go. You'll find the Recode Manual and Workbook for Module 12 down below to gain access to the summaries, diagrams, integration exercises, and reflection journal discussed in this video.
RECODE MODULE 12, Video 1: Mobilizing a Global Team (13:24)
In this video we look at the specific strategies you'll need to engage and mobilize a global audience through 5 communication channels. We'll explore the criteria you can use to select which of these 5 strategies to use for your project or business.
RECODE MODULE 12, Video 2: Finding Your Market & Audience (21:11)
In this video we look at the mechanics of identifying your marketing and audience and understanding how to find them, how to reach out to them, and how to know where they are hanging out. We look at 4 criteria to help you identify and locate your audience and 3 warnings of what not to do when identifying your audience.
RECODE MODULE 12, Video 3: Communication Channels (23:37)
In this video we look at how to do step two in our blueprint for influence which is about changing their minds. We'll walk you through the 4 components you'll need to influence and change someone's beliefs in our compelling clear story format. You'll learn how to use this tool to both improve your ability to be a change maker and to diagnose exactly how to improve any clear story.
RECODE MODULE 12, Video 4: The Tribe is Waiting (Social Networks) (28:18)
In this video we will look at our first communication channel which are the Social networks of Facebook and Youtube. Here we explore how your audience finds you, what time and money investment you can expect to make, what key metrics you should be tracking, our top 3 tips and tricks along with some how to's on vitality, and end with your first few preparatory steps to start using this channel to activate your audience.
RECODE MODULE 12, Video 5: The World Stage Speaker (24:14)
In this video we explore how to recruit an audience and local leaders to your cause. We go through two ways to 'play' with speaking opportunities and 3 different kinds of stages you can speak on. In addition we walk you through the key steps to take to have access to speaking opportunities.
RECODE MODULE 12, Video 6: Continuous Content (Podcasts & Blogs) (22:52)
In this video we look at the heart of “Content Marketing”: Blogs and Podcasts - and how you can use them to create a personal relationship with your audience en masse. You’ll learn how to leverage a small amount of time and money to make a big impact with your message, and you’ll learn how to create the two key actions that make the difference between a successful blog / podacst and a waste of time that doesn’t gain any traction.
RECODE MODULE 12, Video 7: The Lime Light (PR & Media) (20:08)
In this video we will look at how to use PR and Media as your communication channel. We explore what you need to know to work with an agent or go at it alone, what topics the media loves to talk about, and the importance of sound bytes.
RECODE MODULE 12, Video 8: Dead Trees Change Minds (24:34)
In this video you will be stepped through the exact steps a professional publisher uses to help new book writers understand the process from idea to publishing. 14 steps detailed out will give you a system for how to take your knowledge and wisdom and publish it to get your message out there. Also included in this video is a look at publishing things like ebooks and press releases which will be very important aspects of delivering your message through the written form. Click here to access Bonus #5 - Publishing To Raise Your Profile Course.
RECODE MODULE 12, Video 9: Integration & Reflections (11:19)
In this video we talk about the movement beyond you looking at several key things you begin to focus on and develop as you widen your reach. In addition we give you this weeks reflections to help focus you mobilizing your audience.