How To Create JV Partnerships

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Facilitator Masterclass Training 9

"If you want to go fast, go alone. If you want to go far, go together - ”  — African Proverb

  • How To Setup JV Partnerships

    Description:  Since JVs and Partnerships will greatly accelerate your ability to impact, reach and grow your faciltiation practice (or current project), we will look at the ins and outs of creating partnerships to fill your room. We will also explore different types of partnerships and how to use the leverage of these relationsips to continue to futher your mission.

Masterclass Summary

  • Click the audio below to listen to the masterclass or download it to your device from the DOWNLOADS section below so you can listen on the go.  Each training contains Implementation Exercises and Reflection Questions to help you put this material into practice.  You’ll find the Transcript, Exercises, and Worksheets below.

  • Things to decide BEFORE setting up A JV Partnership

    Here is a list of the logistical components you’ll want to be considering and arranging for your next LIVE event.

    1) Who is your target market?
    Describe them in detail.

    2) What is you message to market match? 
    Problem/solution set?
    Differentiation points

    3) What do you want them to do specifically?
    What responsibilities will they have in the partnership

    4) What is in it for them?
    Will they get a reciprocal email swap
    Is there a rev share from the project?
    Does your project enable more sales for their products?

    5) What tech structures do you have in place?
    Database tracking
    Landing page
    Marketing funnels

  • Where to Find JVs

    1) Friends, Family and colleagues

    2) Small business owners (experts, service businesses, etc.)

    3) Big businesses

    4) Media – advertising firms, PR channels, etc.

    5) Charities

  • Lesser Known Important Things to Promotional Partners

    –  Value added to their clients
    –  Expectations Fulfilled
    –  Brand Enhancement
    –  Reciprocal Value
    –  Long-term relationship
    –  Fits their company vision (alignment)
    –  Message to market match
    –  Win/Win deal
    –  Easy to do business together

  • Ways to Approach Bigger JV Partners

    People promote people they like first. If you are a small fish and you want to be promoted by a big whale – swim around them first for a while and become friends. Donate to their charities, introduce them to other ‘rock stars’ you may know, etc.

    1) Establish contact & give to them (maybe promote them to your list) (What if you don’t have a list – most people in the facilitator program do not. Give examples of other ways to give to them

    2) Suggest they promote your stuff as well

    –  You have a free thing you want to give them to give to their audience
    –  Value in the past you charged for this and now it’s free for their clients
    –  I will send you the email template and the link that’s coded for your unique affiliate code
    –  The client will end up on an “opt-in” page
    –  Path to final money making (maybe a stat about your last conversion)
    –  Rev share
    –  All they have to do is hit send
    –  Tell them you would like to help them more

    3) Send a brief agreement to your affiliate detailing the agreement details, launch dates, rev share, etc.


  • Advanced Partnership Strategies

    Bonus Tip to drive a successful launch: Create a contest between your affiliates

    –  Design a specific time frame for a promotion
    –  Prizes for top affiliates – create a juicy prize for the top affiliates – maybe the top 3-5 affiliates.
    –  Keep them informed as to where they are at on a “leader board”

  • Getting Partners & Affiliates on Your Team Signed UP

    1)  Have a web page dedicated to affiliates

    2) Have a web form for them to fill out so you collect pertinent info

    3) Start a drip campaign to your affiliate

    –  Upcoming launches
    –  Dates for promotions
    –  What you are selling
    – Pricing
    –  Revenue share
    –  Prizes
    –  Rules of promotion

  • Some last questions to consider for which JV’s to Approach

    Ask yourself the following questions – if the answers are “yes” we often go for it.

    –  Could these customers have interest in my core offerings if they had exposure to me?

    –  Do I feel excited about reaching these customers?

    –  Is there enough opportunity there (number of customers and financial return) for this to take up my attention now?

    –  Does this person seem easy to do business with?

    –  Do I think there would be good synergy between these customers and my current customer base?

    –  Once I reach these customers, and convert them into this new product, will they be someone who stays in my funnel and get value from my work?

  • Implementation Exercises

    The key to getting value from any endeavor resides in your willingness to integrate what you are learning and implement it in your life.  All new thought and new ideas are useless unless we act upon them.  The same is true in this course.

    If your goal is to be the kind of person that catalyzes change for others it will require you to step just outside of what’s known and what’s comfortable to act as you breathe and accept the challenges that lie before you.

    “You can’t cross a sea by merely staring into the water.” — Rabindranath Tagore

    As you begin to create your content for a group facilitated experience, you’ll need to begin with determining which clear story you plan on presenting and then adding engaging and transformational elements to that clear story. Complete the exercises below to create your content for a group facilitation.  If you are using RECODE content to become a RECODE FACILITATOR then much of this work is done for you and it’s a matter of learning and practicing it.  You’ll find that information in the RECODE WORKBOOK.

    Please note as a professional if you end up using our RECODE content in your non RECODE events please attribute us and this program.  Do not replicate our material without attribution.

    1) Set your target list of Promotional Partners (Who has an audience that you want to reach?).  Make a spreadsheet right now of Promo partners, what are their products, what do they sell them at, what is their key audience, what do they like to promote, what size of list might they have, what’s the distribution source (influence columns), Be a true focused researcher, who’s speaking on this topic, writing on this topic, major websites and blogs on this topic, what’s their key message.

    2) List Your Valuable Resources to use in the negotiation

    3) List your specific project/goal

    4) What You Need From Them Exactly

    5) The Financial Deal/offer3)

    6) List the tech structures you will use or what you need to put into place

  • Self Reflections

    Reflections exercises are one or more questions that we’d like you to be in deep consideration of for the entire week.  These are meant to be shared with your family, friends, and community so that they can offer you a more complete 360 view of yourself, your identity, and your reality.

    Everyone has blind spots.  These are areas where we are less developed that are outside our view.  Getting reflections will point out things that you might not ever know yourself.

    In addition, the more you consider these reflection questions the more likely you’ll be able to break through your current level of thinking and use the exercises to leap frog into a new level of consciousness.

     Here is this weeks self reflection question.

    1) What is the most important thing I could work on in my business next to make myself more attractive to the next JV?

    2) What are the biggest parts of value that I already bring to the table that might get JV’s interested in working with me?

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Up Next - Facilitator Masterclass 10 - How to Run A Debrief