How to Create Transformational Content

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Facilitator Masterclass Training 2

"First comes thought; then organization of that thought, into ideas and plans; then transformation of those plans into reality. The beginning, as you will observe, is in your imagination." — Napolean Hill

  • How To Create Transformational Content

    Description:  In this masterclass, you will learn the DNA of transformational storytelling. Demystify what makes some material profound and some (otherwise similar) material fall flat. You will practice and master the art of the “clear story”, a wireframe for teaching any topic and transforming your listeners.

Masterclass Summary

  • Click the audio below to listen to the masterclass or download it to your device from the DOWNLOADS section below so you can listen on the go.  Each training contains Implementation Exercises and Reflection Questions to help you put this material into practice.  You’ll find the Transcript, Exercises, and Worksheets below.

    In order to create transformational content follow the 2 steps below:


    A story that you tell people that actually changes the underlying believes, indicates the action that people should take, and sets it up so the new belief that they learn from you  is consistent with the new action you want them to take.

    It takes people from point “A”, where they start, and takes them to point “B” where you want them to end up.

    In order to influence someone, you have to get them to think differently about something.

    Anytime you want to encourage action in a group of people, there is at least one belief or a set of beliefs that – if they all believed – they would take the action you want them to take.


    YOU THINK…__________________________________________

    BUT REALLY…__________________________________________

    IF YOU JUST…__________________________________________

    THEN YOU’LL GET…______________________________________


    A good clear story always contains all 4 elements and has the following qualities:

    1. A clear story nails the field
    2.  A clear story is in the right band of believability (counterintuitive but true)
    3.  A clear story give your audience a bite sized actionable step they believe they can take
    4.  A clear story gives them an outcome them are wanting

Your Clear Story is A Frame but not the 'Art' Of Transformation


    A compelling clear story has all 4 components.  Begin by identifying at least 1 clear story for the content you plan to facilitate.  If you are using the RECODE material to become a RECODE FACILITATOR then you are welcome to use our content.  The clear stories for Module 1 have been outlined in the workbook and the transcript.  You will also receive a LESSON plan that breaks down the RECODE content into bite sized Lectures with clear stories, exercises, diagrams, narrative tags, etc.

    Fill in your clear story in the Recode Facilitator Workbook 2 below.


    Transformational content contains a clear story plus at least 2 – 3 of these elements:

    1.  Anecdotal Stories (one with you as the hero, one with you as the dunce)
    2.  Rhetorical Fantasy Situation
    3.  Narrative Tags
    4.  Diagrams
    5.  Multi-Media (audio clips, movie/video clips, music, imagery)
    6.  Participant Interactivity


    Listening passively is only one way to engage people in a learning experience.  You’ll want to engage with them directly in order to create lasting change.  Here are some examples of how you might do that in a group setting.  Pick one or more of these for each of your clear stories.

    1.  Dialoging / Debrief / Q&A
    2.  Partnered and Small Group Exercises
    3.  Writing and Reflection Exercises
    4.  Closed Eye Processes (meditations, hypnotic inductions)
    5.  Working with someone on stage
    6.  Engaging the room in games

  • Implementation Exercises

    The key to getting value from any endeavor resides in your willingness to integrate what you are learning and implement it in your life.  All new thought and new ideas are useless unless we act upon them.  The same is true in this course.

    If your goal is to be the kind of person that catalyzes change for others it will require you to step just outside of what’s known and what’s comfortable to act as you breathe and accept the challenges that lie before you.

    “You can’t cross a sea by merely staring into the water.” — Rabindranath Tagore

    As you begin to create your content for a group facilitated experience, you’ll need to begin with determining which clear story you plan on presenting and then adding engaging and transformational elements to that clear story. Complete the exercises below to create your content for a group facilitation.  If you are using RECODE content to become a RECODE FACILITATOR then much of this work is done for you and it’s a matter of learning and practicing it.  You’ll find that information in the RECODE WORKBOOK.
    Please note as a professional if you end up using our RECODE content in your non RECODE events please attribute us and this program.  Do not replicate our material without attribution.


    1.  Identify Your Clear Story

    Using the 4 part format fill in each aspect of your clear story for at least 1 topic.  We have included space in the workbook for at least 3 clear stories.

    2.  Add the Transformational Elements to Each Clear Story

    Add two or three of the transformational elements presented in this training to each of your clear stories.  Fill in those elements in the Recode Facilitator Workbook 2.


  • Self Reflections

    Reflections exercises are one or more questions that we’d like you to be in deep consideration of for the entire week.  These are meant to be shared with your family, friends, and community so that they can offer you a more complete 360 view of yourself, your identity, and your reality.

    Everyone has blind spots.  These are areas where we are less developed that are outside our view.  Getting reflections will point out things that you might not ever know yourself.

    In addition, the more you consider these reflection questions the more likely you’ll be able to break through your current level of thinking and use the exercises to leap frog into a new level of consciousness.

     Here is this weeks self reflection question.

    1) Which aspect of the clear story format are you weakest at (most likely to leave out)? Which are you strongest at?  This can be difficult to self evaluate so it’s best if you share your clear story to the people closest to you and teach them this format then ask them which one felt strongest and which one felt weakest.

    2) Which of the 6 elements do you have the most resistance adding to your group facilitation?.  

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