Facilitator Masterclass Training 11

• 

  Using Viral Loops to Attract Clients & Fill Your Rooms

  Description:  Learn how to inspire your customers to use their networks to enhance the value that they get from their work with you, meanwhile creating an automatic marketing engine for you. “Viral Loops” are the automated referral engines that Silicon Valley uses to reach 100s of millions of customers with virtually zero time and effort. We’ll apply them to your group coaching business.

Masterclass Summary

• 

  Click the audio below to listen to the masterclass or download it to your device from the DOWNLOADS section below so you can listen on the go.  Each training contains Implementation Exercises and Reflection Questions to help you put this material into practice.  You’ll find the Transcript, Exercises, and Worksheets below.

• 

  An Evolution In Marketing

  If you are in the business of transforming people’s lives with your services and programs you likely spend a lot of your time, attention, and resources getting new customers — just on feeding yourself and your business. There are basically three common ways to do it.

  Ads (like on Facebook) The upside is a super wide reach to a large audience, the downside is that you can easily spend more on a campaign than you are converting to revenue and these leads are often cold because they don’t know you .

  JVs ( and launches) The upside is you get introduced to a new audience of warmer leads.  The downside is they often take 40% – 50% of your revenue and a significant amount of time to manage.  After paying the expenses of your launch, affiliates often make significantly more money than you do, and you still have to do all the work to build and deliver your products and services with a fraction of what’s left

  Word of mouth The upside is that it’s low cost and low effort.  The downside is that it isn’t repeatable or predictable.  You base your business growth on the hope that your clients and customers will proactively be sales people for your business and tell others about you.  Can be feast or famine and growth is often slow.

  Our industry is basically stalled – just like human civilization was. There haven’t been many innovations in how we actually deliver our products and services for over a decade — we are still mostly packaging videos, group calls, and 1:1 appointments — because we barely have any attention and energy left over after we spend all of our time trying to get customers.

• 

  Who’s It For?

  1) You have to already have customers (viral loops multiply your customers so 0 x anything is still 0.)

  2) You have to really care about your customers getting value

  3) You have to have products that really do change people’s lives…(you may think a rolex watch could really change people’s lives but what we are talking about is when the customer is making a personal change in their business or personal lives

  4) You DON’T have to be good at marketing, copywriting, launches

  5) You DON’T have to have a big email list

• 

  What You’ll Learn

  –  We’re not just teaching you what you need to know to learn how to do viral loops…we’re actually going to sit there with your team and build it with you.

  –  You’ll learn the copy writing rules that are unique to writing viral loops (they are pretty easy to follow)

  – You’ll learn all of the different ways you can add multiple viral loops together to have a compounding effect

  – You’ll learn how to use your clientstream viral marketing software so that you’ll be able to setup as many viral loops in the future as you want

  – You’ll get Bryan literally writing your viral loop top to bottom if that’s what you need…or working with you and your team collaboratively.

  – You’ll get a fully functional starter template that covers all the bases for a functioning viral loop.

  – You’ll get a 21pt checklist of every decision you’ll need to make to make your viral loop successful

• 

  How To Get Our Help Creating a Fully Functioning Viral Loop

  – 3 Months of Viral Loop Setup & Training through our Success Circle Program

  – 6x90min small group (10 people max) video conferences  with one third instruction and two thirds 1on1 implementation

  – At least 3×20 minute hot seats during these calls where you and Bryan will be directly completing and publishing your viral loop using his copywriting brain

  – Transcripts and recordings of each call

  – Viral Loop Training Manual and checklist that you can share with your team

  – 1 Year of Access to the ClientStream Software – available exclusively for Success Circle members

  – Membership to the private Viral Loop Success Circles Facebook Group where you get ongoing technical and creative support from our team and passed success circle customers like: Justin Livingston, Bill Baren, and Ben Salesman

  Go to www.bryanfranklin.com/goviral to signup and have our team implement a Viral Loop for your project

• 

  Implementation Exercises

  The key to getting value from any endeavor resides in your willingness to integrate what you are learning and implement it in your life.  All new thought and new ideas are useless unless we act upon them.  The same is true in this course.

  If your goal is to be the kind of person that catalyzes change for others it will require you to step just outside of what’s known and what’s comfortable to act as you breathe and accept the challenges that lie before you.

  “You can’t cross a sea by merely staring into the water.” — Rabindranath Tagore

  As you begin to create your content for a group facilitated experience, you’ll need to begin with determining which clear story you plan on presenting and then adding engaging and transformational elements to that clear story. Complete the exercises below to create your content for a group facilitation.  If you are using RECODE content to become a RECODE FACILITATOR then much of this work is done for you and it’s a matter of learning and practicing it.  You’ll find that information in the RECODE WORKBOOK.

  Please note as a professional if you end up using our RECODE content in your non RECODE events please attribute us and this program.  Do not replicate our material without attribution.

  1) Email#1 – Introducing the Viral Loop to your Participants: Write the first email in the sequence which introduces viral feedback loop to your participants asking them to self evaluate their baseline.

  2) Email#2 – Introducing the Viral Loop to Your Participants Network: Write the email that your participants would send to the various groups in their network (friends and family, work/business colleagues, and mentors/roles models).  This email requests that they spend 4-5 minutes giving their friend feedback in their survey.

  3) Begin Building Your Feedback Survey: Build a short feedback survey with 5-10 questions that collects feedback from your participants network.

• 

  Self Reflections

  Reflections exercises are one or more questions that we’d like you to be in deep consideration of for the entire week.  These are meant to be shared with your family, friends, and community so that they can offer you a more complete 360 view of yourself, your identity, and your reality.

  Everyone has blind spots.  These are areas where we are less developed that are outside our view.  Getting reflections will point out things that you might not ever know yourself.

  In addition, the more you consider these reflection questions the more likely you’ll be able to break through your current level of thinking and use the exercises to leap frog into a new level of consciousness.

   Here is this weeks self reflection question.

  1) What kinds of feedback would your participants find most valuable to receive? Reflect on how you will use this feedback to create more value for them.